FAQs & Community

Quick answers without the runaround - drawn from real creators like you. If something's missing, send us your question, and we'll keep building this out to make it even more useful.

Top Questions

Q: What if my first event flops?
A: Welcome to the club - most do at some point, and it's not the end. Do a short retro: jot down what worked (e.g., the vibe was spot-on), what broke (e.g., promo fell flat), and what to change next time. Lower costs, tighten your promise to something hyper-specific, and try again with a smaller seat cap. Remember, success is iteration; that "flop" is just data for your next win.

Q: How do I price tickets with a tiny budget?
A: Start with cost‑plus and round up: (costs / seats) + buffer to cover time and a bit of profit. Then sanity‑check against perceived value (what would you pay?) and market anchors (similar events nearby). For example, if overhead is $100 for 10 seats, aim for $20–$30 each to breakeven early. Related: Ticketing & Sales for more pricing templates.

Q: Do I need permits or insurance?
A: It depends on location, venue, and event size - backyard yoga might need nothing, but a public pop-up could require a simple permit. Ask your city office or venue what they mandate, and consider basic liability insurance for peace of mind if crowds grow. When in doubt, talk to a licensed professional to avoid surprises. Disclaimer: This isn't legal or tax advice - get personalized guidance.

Q: How do refunds work (and when)?
A: Post a plain policy upfront to set expectations and build trust. A common one: “Full refund up to 48 hours before start; transfers allowed after that.” Kindness wins here - flexible handling turns potential complaints into loyal fans. For instance, if someone cancels last-minute, offering a credit for the next event often turns a refund into future revenue. Related: Ticketing & Sales for policy templates.

Q: Best ways to promote locally?
A: Focus on partners, communities, and simple email blasts - one social channel done well (like Instagram Stories for visuals) beats five done poorly. Team up with aligned spots, like a café sharing your flyer for a free spot, or post in local Facebook groups. Start with value: share a teaser tip related to your event. Use our Marketing & Promotion sprint for a step-by-step plan.

Q: How do I handle no‑shows?
A: Expect some - it's normal, especially for free or low-commitment events. Over‑invite slightly (e.g., cap at 20 but promote to 25), and use a waitlist to backfill spots quickly. Make transfers easy: “Can’t make it? Forward this email to a friend.” One organizer saw a 30% no‑show rate until they added reminder emails - now it’s under 10%. Related: Ticketing & Sales for waitlist setup.

Q: What if attendance doubles last minute?
A: First, cap capacity in your ticketing to avoid overload - safety and quality come first. If you can safely add seats (e.g., extra chairs in a flexible space), open a second time slot or spillover date right away. Communicate clearly via email or social: "Spots added due to demand!" This turns surge into excitement without chaos.

Q: How do I measure ROI?
A: Track the basics: revenue minus fees and costs, plus intangibles like hours spent and email list growth. Ask: Did it break even? Build buzz? Decide to repeat, tweak (e.g., higher price), or retire the format. Use a simple sheet to log it all - template in Post‑Event Wrap‑Up to make it effortless.

Q: How do I keep my brand vibe at checkout?
A: Choose a platform with custom branding - your logo, colors, and copy - so it feels seamless, not like a generic marketplace. Minimize fields to just essentials (name, email) for a friction-free buy. Consistency builds confidence: Attendees think "This is legit," not "Where am I?" Related: Ticketing & Sales for setup tips.

Q: What tools do I actually need?
A: Keep it minimal: Forms for surveys, email for outreach, design for promo (like Canva), ticketing for sales, and basic analytics to track opens/clicks. That's it - no fancy stacks until you scale. One organizer signed up for seven tools on a guru’s advice, used two, and wasted $200. Prioritize tools that save time without a learning curve.