Post-Event Wrap-Up

Congrats, you did the thing. Now make the most of it: learn quickly, celebrate, and queue up the next win while the energy’s high.

For Growth Marketers: Attribute results, segment the list, and run a short nurture sequence while intent is warm.

Feedback That Doesn’t Suck

• Timing: send within 24–48 hours while memories are fresh.
• 5 questions max:
  • On a scale of 1–10, how likely are you to recommend this?
  • What did you like most?
  • What would you change for next time?
  • Which topic/format should we do next?
  • Where did you first hear about this event?
• Offer a small thank‑you (discount, early access) if you can.

ROI Snapshot (Simple, Honest)

• Inputs: revenue, fees, costs, time spent.
• Outputs: profit, attendee count, email list growth, referrals, partnerships.
• Decision: repeat as‑is, tweak 1–2 things, or retire the format.

Quick math:

Revenue = tickets sold × price
Profit = revenue − (platform fees + hard costs)
Effective hourly = Profit ÷ hours spent

Assets & Social Proof

• Collect: 10 photos, 3 short quotes, 1–2 clips. Ask permission.
• Publish: a one‑paragraph recap with a clear “Next date” link.
• Update your sales page with fresh quotes and images.

Retention Plan (3 Emails)

1. Thank‑you + resources (24–48h): include slides, recipes, or notes.
2. Recap + photos (3–5 days): ask for one sentence you can quote.
3. Next date + early access (7–10 days): small perk for returning attendees.

For Indie Producers: Ask “What inspired you?” and “What should we cook/paint/build next?” Turn answers into your next theme.

Team Debrief (10 Minutes)

• What worked?
• What broke?
• What will we change next time?

Quick Checklist

• [ ] Send feedback survey (24–48h)
• [ ] Compile assets and testimonials
• [ ] Update ROI sheet and notes
• [ ] Publish recap or highlights
• [ ] Email the next date to warm list

Where to Next

• Plan the series: Scaling & Growth
• Sharpen your promos: Marketing & Promotion
• Tools and templates: Resources & Tools