This calculator helps you set ticket prices with math, not guesswork.
How to use this tool
- Enter your fixed event costs.
- Add variable cost per attendee.
- Set expected paid attendance and target profit.
- Adjust per-ticket service fee and Stripe processing assumptions.
What this calculates
- Break-even ticket price.
- Ticket price needed for your target profit.
- Revenue at target price.
- Suggested early-bird and door-price anchors.
Important assumptions
- Ticketsmith estimates include a service fee capped at $0.99 per paid ticket plus Stripe card processing.
- Stripe's published US online domestic card rate is 2.9% + $0.30 per successful transaction; adjust assumptions for your country, card mix, and currency conversion.
- Taxes, promo discounts, refunds, and chargebacks are not included.
Pricing strategy tips
- Start with break-even, then add margin for risk and growth.
- Keep tiers simple (early bird, standard, door).
- Re-run estimates when capacity, costs, or ads spend changes.